What does marketing mean?

marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. For a discussion of how words, images, and associations are used to represent and distinguish a product or service in the marketplace, see brand marketing. Marketing’s principal function is to promote and facilitate exchange.

Why is marketing important?

Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution.

What is the main function of marketing?

Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties. Such a process can occur only when there are at least two parties, each of whom has something to offer.